Partners & Deployments
Proven in production.
Professional and collegiate.
SportsBug is past the proof-of-concept stage. The platform runs live at an MLB ballpark and three Power Four collegiate programs, integrated into the apps fans already carry.
New York Mets × Audacy
MLB · Live since Opening Day 2026Fans inside Citi Field listen to the Mets Radio play-by-play broadcast, featuring Howie Rose, Keith Raad, and Pat McCarthy, in sync with the live action on the field, through the MLB Ballpark app.
The deployment demonstrated the two things every league asks about: integration into an existing league ecosystem rather than a standalone app, and sub-one-second performance in a 40,000-seat venue on commercial cellular networks.
In September 2026 the platform carried Howie Rose’s final home games in the Mets radio booth to fans’ seats in real time, and NASDAQ and Audacy saluted him on the NASDAQ tower in Times Square, powered by the SportsBug Network. Read more →
- Delay
- Under one second
- Delivery
- MLB Ballpark app
- Broadcast
- Mets Radio (Audacy)
- Cost to fans
- Free
University of Georgia × Georgia Bulldogs Sports Marketing
NCAA · Live since September 2026Georgia football fans at home games stream the Bulldogs radio broadcast in real time, with less than one second of delay, through the Georgia Bulldogs app and georgiadogs.com. The experience extends to men's basketball, women's basketball and baseball through the school year.
Georgia Athletics named real-time, no-delay listening a key initiative and partnered with SportsBug to deliver it, free to fans, inside one of the most demanding game-day environments in college football.
- Sports
- Football, basketball, baseball
- Delivery
- Georgia Bulldogs app, georgiadogs.com
- Partner
- Georgia Bulldogs Sports Marketing
- Status
- Launched, September 2026
Syracuse University × Learfield
NCAA · Live since September 2026Through its partnership with Learfield, SportsBug delivers Syracuse's radio broadcasts to fans in the venue with less than one second of delay, through the Syracuse Athletics mobile app and cuse.com. The service covers football, men's basketball and men's lacrosse.
Syracuse expanded the Learfield relationship that began at Oregon, the second school to adopt the platform under that partnership.
- Sports
- Football, basketball, lacrosse
- Delivery
- Syracuse Athletics app, cuse.com
- Partner
- Learfield
- Status
- Launched, September 2026
University of Oregon × Learfield
NCAA · Launch partner, renewedWorking with Learfield, the leading media and technology company in college athletics, SportsBug launched real-time radio streaming for Oregon football fans at home and away games, extending to men's and women's basketball and baseball, delivered through the Oregon Sports Network app.
Oregon proved the platform in a major collegiate environment across multiple sports and seasons. The renewal of the relationship is the evidence that matters: the product delivered ongoing value, not a one-season novelty.
- Sports
- Football, basketball, baseball
- Delivery
- Oregon Sports Network app
- Partner
- Learfield
- Status
- Renewed, August 2026
What we learned
Activation is half the product
The deployments produced a strategic insight most technology vendors miss: technology alone does not drive adoption. Fan uptake follows coordinated in-venue promotion, QR codes, digital communications, and sponsor participation.
SportsBug deployments therefore ship with an activation plan, not just an integration. We work the marketing side with the team and broadcaster because that is where fan adoption is actually won.
Put the broadcast back in the building
One conversation is enough to scope a deployment. No venue hardware, live in weeks.